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6800 E Independence Blvd, Charlotte, NC, 28227

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Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 7:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunOnline
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Collision Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
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The Meaning of the Porsche Logo

Close up of white Porsche Cayenne logo on hood

Porsche vehicles are known for their iconic performance and good looks, but what else do all models share? Each vehicle features the easily recognizable Porsche logo. The iconic Porsche emblem hasn’t changed much over the decades, and it has an interesting backstory. Learn more about Porsche history and the Porsche logo meaning with Hendrick Porsche near Matthews.

The Development of the Porsche Logo

Although there are conflicting accounts of how the Porsche logo came to be, many people believe that it was Ferdinand Porsche’s son, Ferry, who was responsible for the iconic Porsche logo. In America, it is said that he drew it on a napkin while sharing a meal with American Porsche distributor, Max Hoffman. However, in Germany, drivers claim that Franz Xaver Reimpiess is responsible for designing the logo. He was an engineer.

More Porsche Logo History

The Porsche logo took design elements from the Free People’s State of Württemberg’s coat of arms. At the time, Porsche had its headquarters in Stuttgart, which was the capital of Württemberg. When West Germany was formed in 1952, Württemberg-Baden and Württemberg-Hohenzollern merged into the Federal State of Baden-Württemberg. The Porsche logo features a unique piece of Germany’s history, Württemberg’s old coat of arms.

What Animal Is Featured in the Porsche Logo?

Many Pineville-area drivers have questions regarding the Porsche crest. One of the most common is, “What is the animal on the Porsche logo?” Featured prominently on the Porsche emblem is a rearing black horse. Why is there a horse on the Porsche logo? On some iterations of the Porsche logo, you’ll notice the name “Stuttgart” just above the horse, which clues you into the answer. Read below to learn more about the Porsche logo meaning as it pertains to the black horse.

The Design of the Porsche Logo

Because the Porsche logo pays homage to Stuttgart, which is located in southwest Germany and built atop a horse-breeding farm, horses were an inspiration for the Porsche logo. You will find horses in the Stuttgart city seal, and as we know, a horse is also the centerpiece of the Porsche logo. Additionally, Württemberg’s state seal also influenced the incorporation of the antlers and black and red stripes on the logo.

Porshe Cayenne steering wheel and logo

Turn to Hendrick Porsche for More Porsche History

If you would like to know more about the Porsche history or the Porsche logo after seeing a Porsche logo vector or the iconic crest on your favorite vehicle, contact the team at Hendrick Porsche. We would be glad to share the legacy of this beloved brand or answer any questions like, “how do you pronounce Porsche?

Ready to get behind the wheel of your very own Porsche? Check out our new inventory, or take a look at the used Porsche 911 or used Porsche Cayenne if you’re on a budget.

Hendrick Porsche 35.175537, -80.749268.