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6800 E Independence Blvd, Charlotte, NC, 28227

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Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Fri8:30 AM - 7:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunOnline
Service Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Collision Hours:
  • Mon - Fri7:30 AM - 6:00 PM
  • Sat8:00 AM - 1:00 PM
  • SunClosed
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Team Meaning of the Porsche Logo

Close up of white Porsche Cayenne logo on hood

Porsche vehicles are known for their iconic performance and good looks, but what else do all models share? Each vehicle features the easily recognizable Porsche logo. The logo has remained quite similar for decades, and it has an interesting backstory. Learn more about the Porsche history and the brand’s classic logo with Hendrick Porsche near Matthews.



The Development of the Porsche Logo

Although there are conflicting accounts of how the Porsche logo came to be, many people believe that it was Ferdinand Porsche’s son, Ferry, who was responsible for the iconic Porsche logo. In America, it is said that he drew it on a napkin while sharing a meal with American Porsche distributor, Max Hoffman. However, in Germany, drivers claim that Franz Xaver Reimpiess is responsible for designing the logo. He was an engineer.

More Porsche Logo History

The Porsche logo took design elements from the Free People’s State of Württemberg’s coat of arms. At the time, Porsche had its headquarters in Stuttgart, which was the capital of Württemberg. When West Germany was formed in 1952, Württemberg-Baden and Württemberg-Hohenzollern merged into the Federal State of Baden-Württemberg. The Porsche logo features a unique piece of Germany’s history, Württemberg’s old coat of arms.

The Design of the Porsche Logo

Many Pineville-area drivers have questions regarding the Porsche crest. One of the most common is “What is the animal on the Porsche logo?” Because the Porsche logo pays homage to Stuttgart, which is located in southwest Germany and built atop a horse-breeding farm, horses were an inspiration for the Porsche logo. You will find horses in the Stuttgart city seal, and a horse is also the centerpiece of the Porsche logo. Additionally, Württemberg’s state seal also influenced the incorporation of the antlers and black and red stripes on the logo.

Porshe Cayenne steering wheel and logo

Turn to Hendrick Porsche for More Porsche History

If you would like to know more about the Porsche history or the Porsche logo after seeing a Porsche logo vector or the iconic crest on your favorite vehicle, contact the team at Hendrick Porsche. We would be glad to share the legacy of this beloved brand or answer any questions like, “how do you pronounce Porsche?

Ready to get behind the wheel of your very own Porsche? Check out our new inventory, or take a look at the used Porsche 911 or used Porsche Cayenne if you’re on a budget.

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Contact Us

(980) 224-4657

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6800 E Independence Blvd • Charlotte, NC 28227

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Today's Hours:

Open Today Sales: 8:30am-7pm

Open Today Service: 7:30am-6pm

Open Today Parts: 7:30am-6pm

Hendrick Porsche 35.175537, -80.749268.